Real Estate Marketing
Successfully marketing your listings is key in order to get the highest selling prices and bring in the most offers. As an agent or someone trying to sell their own home you need to care about home photography and especially real estate videography. Real estate listings with videos receive 403% more inquiries than those without video. For a local business trying to penetrate a crowded market, video production and optimization can be a key growth lever.
According to the National Association of Realtors, online video sites have quickly grown in popularity, with 36% of people using video as an informative source during the home search. Real estate marketing videos help sell your home, attract new clients, showcase your area, and market your services. With the internet as a primary search tool, real estate video marketing is an essential component of being successful.
You need to maintain a a strong, reputable, and attractive presence for your target audience. It is critical to market your business effectively and find ways to one-up your competitors.
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Video Marketing Statistics
Marketers who use video grow revenue 49% faster than non-video users.
Social video generates 12 times more shares than text and images combined.
Videos up to 2 minutes long get the most engagement.
Native videos on Facebook have 10 times higher reach compared to YouTube links.
46% of users act after viewing an ad.
Blog posts incorporating video attract 3x as many inbound links as blog posts without video.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.